A student of Chinese medicine named Kim Hee Jung established Elizavecca back in 2011. Elizavecca started getting recognization after their Milky piggy bubble clay mask went viral with the Korean consumers for its unique formulation. The brand prides itself on offering high-quality skincare products at affordable prices to allow more people to enjoy beautiful skin. Check out the brand's Aqua hyaluronic acid water drop cream currently, a cult-favorite!